Adobe Sparks Uproar With Their iPad Pro Demo For Fixing The ‘Resting Bitch Face’
By Aqila Xiao Qi, 10 Sep 2015
The excitement surrounding Apple’s latest keynote event, which unveiled three new products, was only exceeded by Adobe’s now-controversial segment that saw the team demonstrating how one could use the iPad Pro’s features to eliminate a female model’s “resting bitch face”.
Using an app called ‘Photoshop Fix’ to digitally alter the model’s smile, the presentation received a critical response from the media and individuals in attendance, who called it out for being “sexist” and seemingly going against the grain of Apple’s efforts to increase diversity in their workforce.
Take a look at some Twitter responses to the presentation below.
Yeah, make that woman smile, Apple pic.twitter.com/WlsNpHa9qC— Damon Beres (@dlberes) September 9, 2015
Apple genuinely demonstrating new Adobe tools by changing the smile on a woman cos "they're not happy with it". pic.twitter.com/TCXMBn8QCw— Guardian Tech (@guardiantech) September 9, 2015
Watching a man photoshop a woman to make her smile more is kind of a cruel joke.— Lauren Hockenson (@lhockenson) September 9, 2015
Stop telling women to smile Apple— Femsplain (@femsplain) September 9, 2015
how did someone at Apple OR Adobe not think through the optics of a dude "fixing" a woman's smile?— Beth Carpenter (@bethshanna) September 9, 2015
wow before apple vs after apple wow technology pic.twitter.com/kiUP9icXqP— ༼ つ ◕_◕ ༽つ ɔʇ (@chillmage) September 9, 2015
[via Fast Company]
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