Don't miss the latest stories
Liam Neeson Narrates McDonald’s Peace Day Ad To Fight World Hunger
By Jillian Wong, 22 Sep 2015
To mark Peace Day yesterday, McDonald’s unveiled an ad urging support for the United Nations’ World Food Programme (WFP) to fight world hunger.
Titled ‘Symbols’, the 30-second spot—which does not carry any McDonald’s branding—features a voiceover by actor Liam Neeson explaining how consumers can help families and refugees affected by war, by donating to the WFP.
A collaboration between McDonald’s and other global brands such as Facebook, Google and DreamWorks Animation, the one-day campaign seems to be the fast food chain’s way of spreading world peace.
McDonald’s CEO Steve Easterbrook said in a statement to USA Today, “If anyone can help an international effort to help feed refugees and the fight against hunger, it’s us.” According to the WFP, funds raised will go towards helping refugees in Syria, Iraq, South Sudan and Yemen.
The spot, which was created by TBWA\Chiat\Day New York, aired in 38 countries and on McDonald’s social channels yesterday.
Watch it below.
[via Adweek, video via World Food Programme]
More related news
Also check out these recent news