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Intriguing Video Shows Two Sides Of The Future Simultaneously By Sliding Screen
By Louise Jane Cher, 05 Oct 2015
It is not easy for us to see the direct impact of the actions that we make today.
Swedish pension management company SPP, has teamed up with M&C Saatchi Stockholm, to produce this clever interactive video, to show the how our actions today can result in either a utopian or dystopian future in 2045.
The video uses an interactive slider that users can move horizontally across the screen, toggling between a bright future where sustainability is a priority, or a dark future where it has been forsaken for commercialism and pollution.
Linda Elers of M&C Saatchi told AdFreak, “We had to invite people to actually get a feeling of what the future might be and to show that just saving for retirement isn't enough—in order to be able to retire in a good world, you have to save sustainability.”
Visit the website to view this stunning video.
[via Adweek, SPP, images via video screenshot]
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