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Pepsi Rolls Out Limited Edition ‘Pepsi Perfect’ As Seen In ‘Back To The Future’
By Melissa Goh, 06 Oct 2015
Fans of the Back to the Future series can now enjoy ‘Pepsi Perfect’, as seen in the second movie of the trilogy, where Marty Mcfly purchased it at the Cafe ’80s when he traveled to 2015.
In celebration of the film’s 30th anniversary, Pepsi will be producing 6,500 bottles of these limited edition Pepsi Perfect, which will be sold online at a price of US$20.15, unlike the bottle that Marty purchased for US$50.
The bottle is shaped like the one seen in the film, along with the same logo design printed on it. The drink will feature the formula found in ‘Pepsi Made with Real Sugar’.
Lou Arbetter, senior director of marketing in PepsiCo, told The Hollywood Reporter, “we wanted to take advantage of the fact that Marty traveled to the future, to this month, and wanted to actually come out with the product.”
The drink will be available for purchase on 21 October 2015, on the same date that Marty arrived in the future, which coincides with a special edition re-release of the entire Back to the Future series.
Pepsi will also be hosting a Back to the Future-themed panel discussion at New York Comic Con, along with a booth designed to look like Cafe ’80s, where Pepsi Perfect will be given out free to event goers who dress up like Marty.
Click play on the video to watch the Pepsi Perfect promotional video.
[via Moviefone, Pepsi, images via video screenshot]
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