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Starbucks Unveils New Minimalist Red Holiday Cups For 2015
By Dorothy Tan, 22 Oct 2015
If you are a fan of Starbucks, you would know that the popular coffee chain introduces a new holiday cup each year to signify the start of the year-end festivities.
The coffee company has just unveiled its iconic red holiday cup design, and in contrast to previous years, this version is probably more minimalist that you would expect.
The cup features a “two-toned ombré design, with a bright poppy color on top that shades into a darker cranberry below”—according to Jeffrey Fields, Starbucks Vice President of Design and Content, “The ombré creates a distinctive dimension, fluidity and weightedness.”
Website Coolhunting conducted an insightful interview with Fields to find out more about the design process of the cup—you can read it in full here.
What do you think of this year’s Starbucks holiday cup? Take a look at some of its past holiday cup designs from previous years.
[via Coolhunting, Starbucks]
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