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Designer Cleverly Hid Insults In Mockups Of Weapons For Anti-Verbal Abuse Ad
By Yoon Sann Wong, 28 Oct 2015
Sticks and stones may break my bones, but words will never hurt me.
‘Words Can Be Weapons’ from The Center for Psychological Research of Shenyang may not be a new campaign—it was launched last year—but its innovation is worth a mention.
Using real-life stories from six juvenile delinquents from the Shenyang Detention Center, art director Hidden Foo of Ogilvy & Mather Beijing camouflaged insults used by their parents in mockups of the weapons these youths had utilized in their crimes.
Prints of the model pieces were created together with the spot below.
[via Fubiz, video via Ogilvy Asia, images via Hidden Foo]
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