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IKEA’s Playful Interactive Billboard Brings Joy To Subway Commuters
By Jillian Wong, 04 Nov 2015
To promote its new children’s play collection ‘LATTJO’, Swedish furniture brand IKEA installed a fun billboard in a subway station in Stockholm.
Similar to Coca-Cola’s ad, the interactive ad featured a row of dominoes that commuters could topple over with a touch of their fingers. The playful stunt caught the attention of all present and brought joy to commuters while they waited for their trains.
Check out the stunt below.
[via IKEA Sverige]
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