How Designers Should Respond To ‘Make It Pop’, Other ‘Silly’ Client Feedback
“Ask the client if there something in particular they’d like to see highlighted. Ask if they have other design examples that display the thing they’re trying to get at. Have a conversation about the overall style/tone they want to achieve.”
While the internet continues to churn out trending lists of client phrases often mocked by designers everywhere, website Query Creative cuts through the silliness and humor, offering an alternative approach that designers can use to truly understand the ideas behind the feedback.
In their article, titled ‘In Defense of “Make It Pop”,’ the team explores why clients, who are not usually familiar with design jargon, often resort to certain phrases to express something, and how designers can objectively see through some of the most commonly dreaded comments to work better with their clients.
Take a look at some suggestions below and read the full article here.
“Ask for some direction. Have a conversation about what the client is trying to achieve. Make it clear that being completely open ended isn’t conducive to good work.”
“Have the client explain specifically what they like about the design, and work within the framework they create; use your own style, but be inspired by that work. Maybe point out the legal/ethical thing if they seem adamant.”
“Ask about some categorical ways you might narrow an audience: gender, economic class, age range, etc. Make it clear that having a target audience doesn’t mean ignoring those who don’t fit under that umbrella; it’s just about playing to strengths.”
[via Query Creative]
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