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What To Do When You Are Creative, But Not Commercial
By Aqila Xiao Qi, 22 Dec 2015
In response to a reader question, which sought advice on navigating the business side of things in the creative industry, founder and editor of website The Design Range, Alexander Singleton, shares some useful advice on how creatives can learn to successfully fulfill the commercial component of a business.
Nobody is “bad at business.”
Should you discover that you are lacking the skills to promote yourself, it is crucial to recognize that it is only one small aspect of business, and that it should not dampen your enthusiasm to run a successful creative business. Challenge yourself to identify your areas of improvement, as well as the skills that you already possess that will contribute to kickstarting your brand.
Skills vs knowledge.
In order to make the process as efficient as possible, it is important to differentiate between the skills you do not have and the things you simply have not learnt to do yet. An example would be writing a contract, which is considered knowledge that you can learn—not a skill. Examples of skills would be conversing with clients or dealing with confrontation, which cannot be learnt on the spot. Such skills will improve over time as you gain experience.
Identify your strengths and weaknesses.
Evaluating your strengths and weaknesses, and finding out how they came about will help you to form a solid course of action. This encompasses bypassing your weaknesses and using your strengths to create alternative solutions that will help in accomplishing tasks you were previously lacking confidence in.
Read the full article here.
[via The Design Range]
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