Snickers Ad Has Willem Dafoe Reenacting Marilyn Monroe’s Skirt-Blowing Scene
Snickers has teamed up with BBDO New York to create its Super Bowl ad that pays homage to American icon Marilyn Monroe.
The 30-second clip imagines a famished Marilyn Monroe, played by actor Willem Dafoe, filming her famous skirt-blowing-over-a-subway-grate scene from 1955 film The Seven Year Itch.
Dafoe expressed his enthusiasm for the role saying, “I have to admit playing a Hollywood bombshell is a new challenge for me…[b]ut as a huge fan of Marilyn Monroe, I just couldn’t resist the opportunity to take a walk in her shoes and famous white dress.”
“Super Bowl 50 is a celebration of this game’s amazing history, so we wanted to bring our A-game with a new ‘You’re Not You When You’re Hungry’ commercial that’s appropriately epic,” said Snickers brand director Allison Miazga-Bedrick. “It doesn’t get much bigger–or better–than combining one of the most legendary moments in movie history from the iconic Marilyn Monroe with some modern day icons of our own.”
Watch the spot that also features actor Eugene Levy below.
For more outrageous ads, see Heinz’s stampede of wiener dogs, Hyundai’s imaginary world filled with sexy Ryan Reynolds and dogs that drive from Subaru.
[via Adweek, video via SnickersBrand]
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