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Watch: Simple Test Shows Why Clients Should Not Keep Rushing Creatives
By Yoon Sann Wong, 19 Feb 2016
Café Communications had had enough of what many creatives can relate to–being asked by clients to do more work in less time.
Determined to help its clients understand that good ideas are only born through “freedom, playfulness and fun”, the brand conducted a simple but effective experiment that illustrates why unique ideas rarely come about under the “pressures of time”.
This video, despite being originally published in 2011, recently resurfaced on social media and it’s not hard to see why. Given the frenzy and hectic pace of modern life, many can easily forget that “good things take time”.
Check out the video below.
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