Creator Of New Metropolitan Museum Of Art Logo Clarifies The Unpopular Design
Earlier this week, we wrote about the new logo for the Metropolitan Museum of Art in New York City.
Global branding firm Wolff Olins has now revealed its full identity system for the museum, which combines serif and sans serif fonts as a “deliberate move to incorporate both classical and modern ideas”.
According to Wolff Olins, the new identity is the result of a two-and-a-half year collaboration with a cross-disciplinary team at the museum that included the head of design, Susan Sellers. After months of research, the team focused their strategy to make the museum more open and accessible to visitors, with a more coherent and holistic experience at all locations, including The Met Breuer which opens 18 March this year.
The new logo, which has come under widespread scrutiny, is made up of the “common use” name of the museum, which was inspired by the idea of making “connections”, helping users connect ideas across time, culture, between the collections and the art they interact with.
The letterforms are intentionally connected together, combining both serif and sans serif letterforms in a deliberate move to combine both classical and modern ideas.
What do you think of the new logo and identity of the Metropolitan Museum of Art? Find out more here.
[via Design Week, Metropolitan Museum of Art]
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