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Leica Partners With Chinese Phone Maker To ‘Reinvent Smartphone Photography’
By Dorothy Tan, 29 Feb 2016
You may not be familiar with it, but tech company Huawei is the world’s third largest smartphone manufacturer and the first Chinese company to sell more than 100 million mobile phones in one year.
Considering its reach, it is hardly surprising that renowned German camera brand Leica recently chose to partner up with the Chinese phone maker for the “reinvention of smartphone photography”.
Announcing their long-term collaboration just days ago, the two brands marketed their partnership as a way to bring mobile photography to the next level—you can read the official press release here.
There are are no details yet as to what kind of products we would be able to expect from the collaboration, but more information would be revealed with time.
What do you think of Leica and Huawei teaming up? Would you like to have a Leica-powered camera on your smartphone?
[via PetaPixel, image via Shutterstock]
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