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Quirky Ad Imagines Polluted Future Where Humans Adapt With Long Nose Hair
By Yoon Sann Wong, 08 Mar 2016
WildAid China has certainly caught the attention of viewers with its new quirky PSA titled ‘Hairy Nose’ under its GOblue program.
The 90-second spot was created by McCann Shanghai and inspired by BBDO Guerrero’s 2012 ad for Clean Air Asia.
The PSA imagines an intensely polluted future China where the population has adapted to its toxic air quality by growing extremely long nose hair.
This bizarre facial addition not only applies to its people, but also animals.
At present, the number of people in China who have contracted lung cancer has increased by more than 400% over the last 30 years. Beijing in particular has become subject to severe smog on multiple occasions over the years.
Climate change is a worldwide concern that is growing in severity. Artists and organizations from around the world have tried to increase awareness as well as promote action to tackle this problem.
This includes NASA’s ‘Images of Change’, photographer Von Wong’s ‘Climate Change Doesn’t Care’ visuals, the 600 fake ads that went up in protest against brand sponsors of the 2015 Paris climate talks and Nickolay Lamm’s images that imagine what major world landmarks would look like if sea levels continue to rise.
Watch the PSA below.
[via Adweek, video via WildAid]
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