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The Award-Winning Packaging Of LINE Café’s Snacks Is Much Too Cute To Throw Away
By Dorothy Tan, 15 Mar 2016
If you have never visited the LINE Café in Seoul, Korea, these images of the snacks that are sold there would make you really want to head there.
The adored and loveable LINE Friends characters feature heavily in the packaging design of this snack line, which recently received an iF Gold Award in the Food and Beverage (F&B) Packaging category.
Containing sweet treats like cookies, brownies, popcorn and macarons, “all packages are designed to emphasize the loveliness of the characters as well as unity so that all of the products reflect a strong brand identity”.
In addition to establishing a memorable branding, LINE’s packaging is also designed to be treasured souvenirs that customers would actually want to keep.
Head over here to read more about the LINE Café’s exceptionally cute packaging.
[via iF World Design Guide]
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