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Toys Are Given A New Lease On Life In Adorable Organ Donation Campaign
By Sophia Hyder, 13 May 2016
‘Second Life Toys’ is a Japanese campaign that is raising awareness for the shortage of child organ donors.
The adorable campaign is simple – it repairs broken toys using parts from donated toys. You have a bear with a cat’s ear, a rooster with a frog’s foot as its comb, and a whale with dragon wings. This, according to director of the Green Ribbon Project Committee, Misa Ganse, will “expand the notion of organ transplant by making it as an enhancement, rather than a compensation”.
Upon receiving their repaired bedtime pal, the recipient is required to write a thank you letter to their donor, reinforcing the culture of gratitude, and emphasizing the merits of organ donation. The campaign aims to spark a discussion on the issue of the shortage of organ donors, and spur people to donate their organs.
You can visit their website here.
[via Adweek, images via video stills]
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