NSFW: Agency Builds ‘Orgasm Library’, Shows There’s More Than What Porn Plays

By Yoon Sann Wong, 23 May 2016

What Spanish people think sexual pleasure sounds like is largely influenced by what they hear from pornographic material–least that’s what female erotic boutique Bijoux Indiscrets discovered after conducting a study to explore the gap between Spaniards’ desires, expectations and sexual behavior.

The brand found that nearly 23% of women never experience orgasm during sex, 52% have feigned orgasm at least once, while 12% always or almost always fake her orgasm.

In partnership with agency Proximity Madrid, Bijoux Indiscrets aims to challenge the stereotyped perception of how a female orgasm sounds–generally the hot, heaving and passionate cries often depicted in pornography–through the ‘Orgasm Library’.

Women were invited to upload their orgasms anonymously to the online library, where the audio was even translated into visual form and some turned into posters.

According to the agency, the initial 100 uploads were listened to more than 110,000 times.

Adweek reported that the brand and agency intend to release a documentary as a follow-up to further explore how fiction has influenced people’s sexual behavior.

You can watch the case study, which includes a NSFW introduction, below.

In another recent promotion, Twitter users gave a woman an orgasm via sex toy in a live interactive campaign.