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Microsoft Installs A Billboard That Corrects People’s Posture In Real Time
By John Yong, 26 May 2016
As technology advances, we find ourselves carrying more and more devices, which leads to heavier bags and backpacks that put a strain to our shoulders, back and posture.
This digital billboard by Microsoft aims to change that by correcting people’s posture. Installed in Stockholm, Sweden, it uses Kinect technology to correct and fix people’s posture in real time.
A professional naprapath was also present to teach interested parties on how to carry their bags right, and ways to pack less.
This campaign was created to promote the Microsoft Surface Pro 4, a light and powerful laptop-cum-tablet.
Watch the video below:
[via Microsoft Sverige]
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