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25 Campaigns Predicted To Win A Coveted Lion At The Upcoming Cannes 2016
By Yoon Sann Wong, 14 Jun 2016
Image by Burger King
With international advertising festival Cannes just around the corner, Leo Burnett has rounded up the top contenders vying for a coveted Lion in its 29th annual Cannes Predictions list.
Popular ads in the running include Burger King’s truce offering with McDonald’s for Peace One Day, Shiseido’s ‘High School Girl?’, Volvo Trucks’ ‘Look Who’s Driving’ and Under Armour’s ‘Rule Yourself: Phelps’.
Preview some of the ads below and see all the 25 spots here.
You can stay up-to-date with real-time coverage of Cannes including video interviews, winners’ galleries and more via adweek.com/cannes.
Burger King ‘McWhopper’ by Y&R, Auckland, New Zealand
Shiseido’s ‘High School Girl?’ by Watts of Tokyo, Japan
Volvo Trucks’ ‘Look Who’s Driving’ by Forsman & Bodenfors, Gothenburg, Sweden
Under Armour’s ‘Rule Yourself: Phelps’ by Droga5, New York
[via Adweek and Leo Burnett, videos via LeoBurnettPraha]
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