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McDonald’s Hopes To Unite Nations In Its New Ads For Euro 2016
By John Yong, 16 Jun 2016
The UEFA Euro 2016, which kicked off last week in France, has been marred by acts of violence and hooliganism—with repeated clashes between the French police and football fans.
In response to these heinous acts, McDonald’s has created a series of ads that hopes to bring football fans together instead.
Created with the help of advertising agency BETC, the ads feature football fans holding scarves that support two different countries at the same time.
According to McDonald’s, the campaign hopes to bring nations together by celebrating tolerance, diversity and generosity.
You can check out the ads below:
[via Ads of the World]
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