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Paperclip Shaped Like Iconic Coca-Cola Bottle Shows ‘Power Of Togetherness’
By Dorothy Tan, 17 Jun 2016
Based in Belgrade, Serbia, art director, graphic designer and illustrator Tereza Cenic has created a piece of “simple, practical and memorable direct mail” for Coca-Cola Serbia to promote its “Power of Togetherness” platform to its business clients.
By merging the paperclip—“a universal business device”—with the iconic shape of Coca-Cola’s contour bottle, she is able to send “a global message of togetherness”.
Although this project was not produced, we still think that it would be pretty cool to have some of these bottle-shaped paperclips lying around our work desks.
Scroll down for more images of this clever branding and promotion project—you can read more about it here.
[via Tereza Cenic]
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