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NSFW Breast Cancer Awareness Initiative Purposely Ignores Censorship Guidelines
By Sophia Hyder, 23 Jun 2016
An earlier breast cancer awareness campaign, ‘Censorship for Cancer’, used emojis to get around social media censorship regulations, which prevents the exposure of the female nipple.
This recent breast cancer awareness initiative by Pink Ribbon Germany, which ran from International Women’s Day on 8 March 2016, also challenged censorship regulations. It’s called ‘Check It Before It’s Removed’.
17 women agreed to have images of them with their exposed breast uploaded to social media as part of the initiative. These posts were designed to be taken down. The symbolism and message of this campaign couldn’t be any clearer: check it before it’s removed.
Following Facebook and Instagram’s strict guidelines, the posts were removed, not before making its way into mainstream media and getting celebrities and influencers on board. Before long, the sites stopped removing the photos.
Check out the video below.
[via Adeevee, images via video stills]
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