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Skittles Gave Up Its ‘Rainbow’ To Celebrate The Pride Festival In London
By John Yong, 27 Jun 2016
The London Pride festival was held over the weekend and to celebrate it, Skittles gave up its iconic rainbow-colored candies and replaced them with monochrome colors.
Announced via video, the brand declared that “only one rainbow deserves to be the center of attention”, and how they were not going to be the ones to “steal” their rainbow thunders.
The campaign was created with the help of adam&eveDDB. Wasn’t this a sweet gesture by the brand?
[via Creative Review]
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