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Dove Shares Real Stories Of Inspiring Women Who Defied Expectations In New Ads
By Azira Amran, 01 Jul 2016
Dove follows up on its recently launched introductory video to its new ‘#MyBeautyMySay’ campaign with inspiring clips that delve deeper into the individual stories of six very different women.
The campaign highlights how a woman’s self-image is often shaped and limited by what others say, and challenges women to defy these externally-imposed inhibitions.
“They told me that I had to hide, they told me I wasn’t pretty enough, they told me that I wasn’t thin enough, I just wasn’t enough,” recounts fashion blogger Jessica.
“I decided that I needed to be the role model I needed when I was younger,” she adds, summing up the primary message of the campaign.
The series features women of various backgrounds, including androgynous model Rain, who was told she was “too boyish” to be a model.
“When people think of the term ‘pretty girl’, they don’t typically think of someone who looks like me.”
Professional boxer Heather faced the opposite problem, saying, “People look at and think of me like the little blonde girl with pigtails, oh she can’t fight.”
Each of these women eventually broke free of such social pressures to live the life that she had wanted for herself.
Hear three of the stories below and discover the remaining videos in this campaign here.
[via Fast Company, videos via Dove US]
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