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Prizewinning Ad Could Be Most Quirky, Funny Spot You’ve Ever Seen For LED Lights
By Azira Amran, 05 Jul 2016
There are only so many ways you can make an advertisement for LED lights interesting.
Drill Inc. Tokyo turned this idea upside-down with this story of a hardworking man who goes on a five-year quest to become a firefly–all to provide light for his family.
Made for Japan’s Ocedel Lighting, this extraordinary and ultimately tragic tale won the team a silver in ‘Film’ and a bronze in ‘Film Craft’ at this year’s Cannes Lions, also bagging the ‘Grande Film’ accolade at the Asia Pacific AdFest.
View the strange and hilarious ad in its entirety below. Click here to watch the version with English subtitles.
[via Adweek, video via Drill Inc. Tokyo]
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