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MasterCard Redesigns Logo For First Time In 20 Years, Opts For Simpler Visuals
By Yoon Sann Wong, 15 Jul 2016
Image via Adweek
Design agency Pentagram has helped MasterCard revamp its iconic brand logo, transforming it into a simpler visual that’s “modernized and optimized for an increasingly digital world”.
The fresh look that was introduced on 14 July 2016 is set to roll out in conjunction with the company’s new secure digital payment system ‘Masterpass’.
MasterCard’s new logo retains its renowned interlocking circles in red and yellow. The brand name, however, has been moved to the circles’ exterior in font ‘FF Mark’–selected for its contemporary look plus great readability in small sizes–and is now in lowercase. This increases the logo’s flexibility, allowing it to be easily interpreted horizontally and vertically.
In an interview with Adweek, MasterCard CMO Raja Rajamannar explained:
“The MasterCard logo is recognized universally…[t]here are 2.2 billion cards that carry the MasterCard logo. There are tens of millions of merchants worldwide that carry the MasterCard logo at the point of sale. The key for us is the equity in that logo—we have to leverage that going into the future.”
“We wanted to signify that the card is just one type of payment…[w]ith the evolution that is happening [in digital payment], the card is no longer the most important element. We wanted to de-emphasize it, and so we’ve taken away the capital letter C.”
Watch the video to learn more about MasterCard’s brand identity evolution and see its new marketing collateral mockups by Pentagram below. You can read more about the redesign on Pentagram’s blog.
Other logos that Pentagram has formerly revamped include DC Comics and PBS talk show Charlie Rose. Recently, London Underground also underwent its first redesign of its iconic font in 100 years.
[via Adweek, video via Mastercard News, images via Pentagram]
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