PANTONE’s Addictive New App Will Change The Way You Interact With Color
PANTONE hasn’t experimented much with technology since creating its last app, ‘myPANTONE’, over seven years ago.
However, this is set to change with the introduction of its new app called ‘PANTONE Studio’. Created in collaboration with agency Rokkan Los Angeles, the app is aimed towards young, digitally-savvy creatives.
“Designers don’t just sit at their desks; they don’t really find inspiration there. It’s in the world around them. The challenge is to help them use color on a daily basis and capture it in their daily lives and bring it into their workflow,” said Mark Freeman, associate creative director at Rokkan, in an interview with Adweek.
The idea for this came when the company realized that many young designers weren’t able to afford buying a PANTONE Color Guide, which can cost between USD$200 and USD$800. In an effort to stay relevant, ‘PANTONE Studio’ was created.
The innovative app grants users access to all PANTONE colors and a number of features designed especially for creators in various fields–fashion, graphic design, photography and more.
Several outstanding features include: ability to dissect images to determine their exact color compositions; upload custom color palettes into Adobe Creative Cloud and Photoshop; view how a color moves and changes in a fabric swatch; provide suggestions on how to build a good palette.
An entire section of the app is dedicated towards giving designers inspiration through research, articles and trend reports from experts at the PANTONE Color Institute.
The app, currently only available for iOS, is free to download but requires a monthly subscription at USD$7.99 or annual subscription at USD$59.99–still more affordable than the physical color guide.
Watch the video below to learn more about the app and download it via the App Store.
In related news, see what designers had to say about ‘PANTONE 448C’ being termed “ugliest color in the world”.
[via Fast Company, video via PR Newswire, images via App Store]
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