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Refreshing Campaign Reveals Behind-The-Scenes Of ‘Perfect’ Instagram Photos
By Azira Amran, 16 Aug 2016
Image via Bridie By The Sea
Every day, we are inundated with images of flawless perfection on social media that inevitably piles on the pressure for each of us to live a life that others can also label ‘#goals’.
It’s easy to feel small when it seems that everyone else around you is living a perfect life, but British designer and retailer Wren Kitchens aims to turn this around with its new campaign titled ‘A Kitchen Lived In: Perception vs Reality’.
The campaign aims to lift the pressure off parents who feel compelled to have a perfect family, enlisting the help of parenting bloggers to reveal the chaos that hides behind a beautiful façade on social media. The photos reveal crying babies, spilled flour, a generally messy kitchen and other less-than-immaculate aspects of life that are immensely relatable yet often concealed online.
Hopefully this campaign really will alleviate some of the social pressures for parents to present an image of a picture-perfect family. It’s a good reminder to everyone to simply relax and have fun, because perfection–as proven in the photos below–is merely an illusion.
Image via Californian Mum In London
Image via They Grow So Quick
Image via Budding Smiles
Image via Working Family Food
[via PetaPixel, images via various sources]
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