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Brands Drop ‘A’, ‘B’, ‘O’ From Logos In Global Blood Donation Campaign
By Yoon Sann Wong, 17 Aug 2016
Image via Google Japan
Major brands such as Google, Tesco and Microsoft, as well as world renowned landmarks including Canada’s ‘Toronto’ sign and Netherland’s ‘I amsterdam’ mark have banded together to support NHS Blood and Transplant’s international ‘#MissingType’ campaign.
This is the first time the initative has gone global after its debut last year. ‘#MissingType’ was created in partnership with London-based PR agency Engine Group to encourage more people around the world to donate blood–a call in response to a decreasing number of donors internationally.
Participating bodies have dropped the ‘A’, ‘B’ and ‘O’ from their respective identity visuals to raise awareness.
“Without As, Os and Bs, we are nowhere. Help fill in the gaps,” declares the campaign.
‘#MissingType’ will run from 16 to 21 August 2016. It involves 25 blood services around the world and spans 21 countries including the US, Canada, Singapore, South Africa and Australia.
According to Mashable, majority of support is coming from UK-based companies.
Find out how you can donate blood in the UK, US and click here for individuals in other parts of the world.
Watch the campaign video and see the efforts by participants below. You can follow the initiative via hashtag ‘#MissingType’ across all social media platforms.
Image via NZBlood
Image via London Pride
Image via Iamsterdam
Image via Tesco
Image via MicrosoftUK
Image via innocent
Image via NandosUK
Image via betelm
Image via Qantas
[via Mashable, video via NHS Give Blood, images via various sources]
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