Don't miss the latest stories
Lingerie Company Invites Its Male Employees To Wear E-Cup ‘Breast Weights’
By John Yong, 29 Aug 2016
To allow its male employees to better understand women, lingerie company PrimaDonna invited them to wear E-cup ‘breast weights’ for a day.
Demonstrated in a promotional video by the company, it shows a group of men going about their day at work, while wearing circular weights on their chest.
“Men might like to look at women with an E-cup, but that is not the essence of a lingerie company,” said the company’s CEO. “Men only see the benefits. Because let’s be honest, an E-cup can weigh up to 1 or 1.5kg per breast. This is a lot. It hurts your neck. It hurts your back.”
“Imagine you are that woman. Carry those breasts the entire day. That’s why you need good support. Not only does a good bra make a woman feel better physically, but also more attractive.”
“Good support is important. Everybody at PrimaDonna knows that know.”
Do you think this will allow them to better understand women? Watch the video below to learn more.
More related news
Also check out these recent news