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Food Delivery App Deliveroo Swops Complicated Logo For Minimalistic Rebrand
By Yoon Sann Wong, 07 Sep 2016
Image via TheDrum
With more and more brands opting for minimalistic visuals, it comes with little surprise that food delivery app Deliveroo has done just that with the help of DesignStudio–the same agency responsible for Airbnb and the UK Premier League’s simple and clean revamps.
In place of its kangaroo illustration, the new Deliveroo logo sports an abstract kangaroo face in teal, complete with the brand’s name in lower case.
DesignStudio worked in collaboration with Deliveroo’s in-house design team for the redesigns that not only include the logo, but also the brand’s app, website and cycling kits–vibrantly-colored jerseys and jackets that promote road safety.
See images of Deliveroo’s new look below and check out five of the most refreshing, minimalistic rebrands in the last two years.
Images by DesignStudio via It’s Nice That
[via It’s Nice That, images via various sources]
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