Delete Food Photos Off Your Instagram Feed To Give The Hungry Free Meals
For most Instagram users, a meal is not complete without first photographing it and posting it online.
With the help from The Martin Agency, food company Land O’Lakes has partnered with non-profit Feeding America to create ‘Delete to Feed’ campaign, which aims to raise food awareness, and help to feed the hunger.
Executive creative director Andy Azula of The Martin Agency said, “Each deleted photo provides 11 meals to those in need. Hopefully, this helps raise awareness of the food insecurity problem within the United States.”
Participation is open to all. Users simply have to connect their Instagram account to the Delete to Feed’s website. Once linked, users can select which food photo they wish to delete.
According to Land O’Lakes’s Facebook, “Users can participate up to 40 times. Make sure that your photos have food-related captions or hashtags so that those images are pulled over to select for deletion. Otherwise, the interface will pull over your most recent Instagram shots.”
The campaign will continue to run till mid-October 2016, or until the donation hits the target of 2.75 million meals.
Watch the video below to find out more, or visit the campaign's official website.
[via Adweek, images via Delete to Feed]
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