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Hyundai Turns Children’s Drawings Into Real Drivable Cars
By Chloe Pek, 14 Oct 2016
Car manufacturers have been racing to produce cars of the future in recent years, by conducting research and development to implement the latest technology.
However, Korean manufacturer Hyundai chose a different approach to creating cars of the future—by connecting with the drivers of the future—children.
Collecting over 7,300 designs submitted by children, Hyundai chose 15 young designers to work with engineers to create real drivable cars based on their imagination.
The kids were also heavily involved in the ‘Brilliant Kids Motor Show’, hosting the event and presenting their future cars to the world.
The campaign definitely developed an affinity between Hyundai and its future customers through this innovative event.
[via The Roosevelts]
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