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Touching, Fake ‘John Lewis’ Christmas Ad Brings People To Tears, Fools Internet
By Yoon Sann Wong, 07 Nov 2016
Department store brand John Lewis is known for churning out tear-jerking spots at this time of the year.
In 2015 it launched the poignant commercial about a girl and a man on the moon; the year before it was about a penguin and a little boy.
While the company has yet to unveil its version for 2016, A-level student Nick Jablonka’s tender piece inspired by John Lewis for his media coursework has some internet users saying that it should be used by the brand this year.
The video is titled ‘John Lewis Christmas Advert 2016 - The Snowglobe (A level media coursework)’. Jablonka explains in the video description:
“I uploaded this video with no intention of it becoming so popular. This definitely isn’t the official John Lewis advert. I wasn’t going to upload it at all, the title and the video are as it was submitted so I really didn’t mean for the confusion. Although I really appreciate the overwhelming comments, I do believe this piece could do with a lot of work as it was done in around 2 weeks from start to finish.”
“With such limited time I literally didn’t have enough time to render out the animation, so I had to sacrifice a lot of things to make it on time; the resolution, there’s virtually no shaders, and I had to reduce the amount of scenes and shot.”
“To clarify, I do not affiliate myself with John Lewis or any of their production company’s, this video is nothing more than a showcase of my last year’s media work.”
Response to the video has been mixed–some have applauded and encouraged Jablonka, while others have voiced out the lack of a solid plot and confusion over the storyline.
Watch the video and see highlights of the comments that surfaced below.
[via Mashable, video via njcreative]
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