Taco Bell Revamps Logo After 20 Years For More Customization, Creatives Respond
Left: new logo, right: old logo. Image via logoinspirations
Fast food brand Taco Bell recently unveiled its first revamped logo–created by Lippincott and the Taco Bell’s internal design team TBD–in 20 years, in time for the opening of its new Las Vegas flagship restaurant.
According to the brand, it’s undergoing an “evolution”, in which this fresh identity reflects the company’s new “one size doesn’t fit all” strategy.
Unlike it’s former, more retro and rigid visual, this new logo is stripped back and enables greater customization in terms of colors, patterns and textures.
“We’re updating every part of the brand. Our logo just needs to keep up with the rest,” explained Marisa Thalberg, CMO of Taco Bell.
Creatives have shared their take on the redesign based on the photo above that was uploaded to Instagram account ‘logoinspirations’. Highlights of the comments can be viewed below, together with the brand’s updated identity in an assortment of colors.
What do you think about Taco Bell’s new look?
GIF via Lippincott
Images via logoinspirations
[via Creative Bloq, images via various sources]
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