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What Michelle Obama’s Campaign Branding May Look Like If She Runs For President
By Dorothy Tan, 30 Nov 2016
If you are a fan of President Obama, you are probably also in the anti-Trump camp for this year’s presidential race—and you are likely to be rather, if not very, upset by how the country would soon be led by President Trump.
After the election of Donald Trump to the presidency, some people opposed to him have started fantasizing about a Michelle Obama campaign in 2020—after all, if President Obama himself cannot run again, the very popular First Lady would be a great alternative.
Based in France, art director Mathieu Schatzler has imagined what the visual branding identity of Michelle Obama 2020 would look like with his well-executed concept.
Featuring a simple but thought-provoking slogan that just reads “Imagine”, this branding concept also include a feminine and elegant ‘O’-shaped logo, and a strong, modern font named ‘Poppins’.
As for the color palette, Schatzler has refreshed the traditional American hues of blue, red and white, as “she would freshen up the entire country”.
Scroll down, and head over here, to view more images of this branding concept—do you think that it suits Michelle Obama’s personality and character?
[via Mathieu Schatzler]
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