David Beckham’s Tattoos Tell The Haunting Stories Of Child Abuse In Unicef’s PSA
For most, tattoos are sentimental marks on their bodies, inked onto their skin by choice.
However, for some children, the scars on their bodies will mark them forever, even if they did not ask for them.
In this simple but powerful PSA, the tattoos on David Beckham’s body come to life to tell the haunting stories of children who have been abused.
Young and vulnerable, these kids fall victim to violence from adults and even their own classmates.
Part of Beckham’s campaign for 7: The David Beckham Unicef Fund, the PSA strives to “draw attention to [child abuse] and inspire action,” the celebrity footballer said in a statement.
Watch the chilling one-minute spot below.
[via Adweek]
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