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Apple Promotes iPhone 7 In This Sweet, Adorable Version of ‘Romeo and Juliet’
By Chloe Pek, 07 Dec 2016
Following the trend of its “Practically Magic” campaign, Apple’s latest spot for iPhone 7 focuses on one feature—its video recording capabilities.
The ad begins like a scene out of a romance film, as Shakespeare’s star-crossed lovers meet up at the balcony for one of the most famous scenes from the play, except Romeo and Juliet are played by children.
As Romeo bids a heartfelt good night to his love, it is revealed that the scenario is playing out in the theatre of a school.
Like last month’s ‘Frankie’s Holiday’, the ‘Romeo and Juliet’ ad takes an emotional approach, featuring a proud father at a school play—a moment most parents would be able to identify with.
While the phone only makes a brief cameo in the 30-second spot, Apple sends its message loud and clear with the tagline, “Your movies look like movies on iPhone 7”.
Watch the adorable and heartwarming ad below.
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