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IKEA Renames Items After Commonly Googled Relationship Issues In Witty Campaign
By Yoon Sann Wong, 09 Dec 2016
Åkestam Holst–the same Swedish agency behind IKEA’s poignant ad about a father-daughter relationship–has launched a cheeky and amusing campaign for the brand called ‘Retail Therapy’.
The campaign puts IKEA’s products right into the heart of its renowned tagline “Where Life Happens”. It’s renamed IKEA’s products to coincide with frequently Googled relationship problems in Sweden.
Each problem is paired with a product that can seemingly solve it. For example, “My mom can’t cook” leads viewers to a stainless steel microwave oven, while “My family doesn’t respect me” guides one to a white queen costume–something you might be surprised to find at IKEA.
Though majority of the solutions are quite obvious and relate clearly to the problem, others are a tad more befuddling. This includes magazine files as solutions to “What is my daughter doing online” and a pair of scissors in response to “My son plays too much computer games”.
At the base of each landing page, ‘Retail Therapy’ shortlists “related relationship problems”, so that you can continue browsing for items that might be close to what you need.
Learn more about the amusing SEO play in the video below.
[via Adweek, video via Ourwork]
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