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Branding Studio Brilliantly Explains The Logos It Has Created With Animations
By Dorothy Tan, 28 Dec 2016
It is not always easy to figure out exactly what a logo is trying to represent.
Based in Venice Italy, branding studio Concreate Studio recently shared a collection of animated GIFs that lets us peek behind the scenes of a logo designer’s work process.
Each animation explains a logo by showing what it consists of—for instance, the logo for funiture maker Emporio Freguglia is based on the letter ‘F’ and the seat symbol.
It is fascinating to see how various symbols, letters and meanings are carefully mashed up to create an attractive and memorable logo.
Head over here to view all of the animations from this series—can you guess what the companies behind the logos do just by looking at these GIFs?
[via Concreate Studio]
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