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Adobe Highlights 7 Creative Trends That Brands & Marketers Should Note For 2017
By Yoon Sann Wong, 08 Feb 2017
Not long ago, Adobe unveiled its 10 design predictions for 2017. Now, it’s zoomed in on seven design trends that businesses should know about for this year.
The list covers monoline illustration, long form ads that tell a story, responsive design, live video, virtual and augmented reality, minimalism and aerial views.
Have a sneak peek at what Adobe has to say about the creative movements below and read more here.
1. Monoline illustration
As more brands choose to personalize their visuals, a favored style that’s surfaced is the monoline. Its simplicity helps to break down complex ideas into fun and engaging drawings.
2. Long form ads that tell a story
Video is foreseen is to become a great channel for interactive storytelling. In an age where people’s attention span is getting shorter and shorter, longer ads that convey a clear story are a breath of fresh air. H&M’s Christmas ad, directed by Wes Anderson, is cited as a prime example.
3. Responsive design
With greater access to multiple devices, brands have to ensure that they provide quality web interactions to their customers across different platforms. Responsivelogos.co.uk, created by freelance digital designer Joe Harrison, is exemplar of brand identities being adaptive.
Read about the other trends here.
[via Creative Cloud blog by Adobe, image via Shutterstock]
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