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Burger King’s Latest Ad Campaign Has Its Outlets, Literally, On Fire
By Hannah Sofea, 01 Mar 2017
Burger King is burning the house down with its latest ad campaign from agency DAVID Miami.
The prints feature real emergency-scene photos of actual BK outlets licked in fiery hot flames. They come accompanied with the words “Flame Grilled Since 1954”, suggesting that while BK’s burgers usually ignite a mouth-watering effect, they can also turn up the heat–perhaps a tad too much.
The idea was inspired by research that revealed more BK restaurants have caught ablaze than any other fast food chain since 1954. This is probably not something to be proud of, yet DAVID’s managed to transform an unpleasant fact into what’s apparently a celebrated one.
[via Adweek, images by DAVID Miami via Adweek]
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