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Pizza Hut Unveils Limited Edition Sneakers That Orders Pizza For Its Wearer
By Hannah Sofea, 02 Mar 2017
Forget staying in one spot awaiting the arrival of your open-faced Italian baked pie. Pizza Hut has stepped up its delivery game to highlight the ease and efficiency of ordering via its fresh, specially designed footwear.
In celebration of NCCA basketball’s March Madness, Pizza Hut has released a limited edition sneaker called ‘Pie Tops’.
‘Pie Tops’ uses geolocation that allows wearers to have pizza delivered to them wherever they may be. With a simple push of a button sewn onto the tongue of the shoes, the wearer will be immediately connected with the ‘Pie Tops’ application that orders pizza just for him or her.
With the help of ad agency Droga5 and OG of custom sneakers, The Shoe Surgeon, Pizza Hut will release only 64 pairs of these handmade footwear. The launch is meant to tie in with the 64-team field in March Madness. As most of the pairs will be sponsored to influencers, only a few Pizza Hut fans will be lucky enough to cop them.
Watch the Pizza Hut ad below featuring basketball player Grant Hill.
[via Adweek, images by Droga5 via Adweek]
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