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Hershey’s Builds Its Website Out Of Unique Chocolates, Raffles Them Off To Fans
By Yoon Sann Wong, 06 Apr 2017
In a recent campaign from Hershey’s Brazil, the confectionary brand decided to build its website out of 1,200 unique chocolate pieces and awarded these delectable treats to lucky fans.
The campaign titled ‘Eaternet’ was created by agency Aktuellmix. Visitors keen to get their hands on the chocolate were invited to purchase a Hershey’s bar and use the code on the wrapper to enter the raffle.
Each of the chocolates–ranging from mustaches to sunglasses and the Smiley face emoji–were drawn, rendered, sculpted, manually filled with chocolate, photographed, and packed for shipment to winners.
Watch the campaign case study below.
[via Adweek, video via aktuellmix]
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