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Kooky Typeface Fights Fake News By Challenging You To ‘#SeeAllTheAngles’
By Yoon Sann Wong, 12 Apr 2017
Question everything. Image by JWT New York via Adweek
Fake news is a major problem in today’s digital era and an issue that many creatives, brands, as well as publications want gone.
The News Literacy Project (NPL) has partnered with J. Walter Thompson New York to create a zany collection of ads that call for people to ‘#SeeAllTheAngles’–essentially slow down and discern if a particular piece of news is reliable before sharing digitally.
The campaign introduces viewers to an odd typeface encompassing three-dimensional letters turned to the right that begs a closer look. These form the ads ‘See All the Angles’, ‘Get a New Perspective’, ‘Question Everything’–amongst others–that will air alongside germane articles both online and offline inside The Wall Street Journal, Fox News, AOL, Miami Herald and more. Media space was donated by JWT media partners including Kargo.
“The issue of fake news is a particularly important one to Kargo because our clients rely on us to ensure their ads appear alongside the most premium editorial content that’s aligned with their brand image—that means no fake news, no fraud and 100 percent human traffic,” explains Kargo’s founder-cum-CEO Harry Kargman. Aaron Padin, head of art and design at JWT New York adds:
“The intent of the design is to give the reader pause. The time it takes them to decipher the font mimics the amount of time and care readers should take when reading and internalizing a typical news headline.”
The campaign comes with a ‘checkology® virtual classroom’ for educators to teach their students how to discern fake news from real news, as well as a ‘Headline Maker’ app that allows you to write your own headlines in the sideways font. The typeface and posters are also free to download.
Try your hand at deciphering the posters below. Remember: read, think, and discern; everyone has a part to play in sharing information responsibly.
Image by JWT New York via The News Literacy Project
See through fake news (left). Read between the headlines (right). Images by JWT New York via The News Literacy Project
Learn to spot a fake (left). See all the angles (right). Images by JWT New York via The News Literacy Project
[via Adweek, images via various sources]
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