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Typographic Project Debuts Fresh Colorful Font Inspired By The ‘Rainbow Flag’
By Hannah Sofea, 24 Apr 2017
Screengrab via chrisrowson
The recent death of LGBTQ+ activist and creator of the globally-known Rainbow Flag, Gilbert Baker, was a piece of news too much to fathom for the people of the aforementioned community.
To honor the deeds and help that Baker had brought to the world during his time, NewFest and NYC Pride joined heads with Ogilvy & Mather’s design team to create a new font inspired by the Rainbow Flag. What better way than to name it after the maker of the banner himself?
With help from Fontself, Ogilvy & Mather was able to create cutting-edge color font technologies to develop a traditional font, as well as a vibrant typeface.
“We wanted to create something special that would not just honor Gilbert and his iconic Rainbow Flag, but also give the LGBTQ community a fantastic tool to help them create their own banners, posters and signs,” explained the team.
“People can now raise the Rainbow Flag with every letter they type, by literally embedding the [Rainbow Flag] banner into the font we made; possible for everyone around the world to type with pride.”
The brand new font called ‘Gilbert’ can be downloaded for free on Type With Pride, where you will also find downloadable posters made for rallies, protests and Pride events.
[via Creative Boom, video via chrisrowson]
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