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Humorous Campaign Insists Creatives Do Things Better Than Everyone Else
By Yoon Sann Wong, 27 Apr 2017
Composite image by DesignTAXI. Video screenshots via Format
Format–the portfolio platform for creative professionals–has undergone a rebrand centered on the idea: Few Can Do What You Do.
Its campaign brings this message to life via a tongue-in-cheek collection of videos showcasing why ‘Creative Minds Do It Better’. The cheeky shorts cover illustrators, photographers, designers, artists, and fashion professionals. Together with the videos comes Format’s newest chatbot, ‘Dr. Luova Dahl’, that helps you identify the type of creative mind you possess.
“Being an inspiring artist is both a noble pursuit and prestigious accomplishment. Our new slogan—Few Can Do What You Do—is about acknowledging this greatness; the greatness of those who have chosen to pursue their dreams by working in a creative industry. We want to empower visual artists, celebrate their uniqueness and help them succeed,” Format’s CEO Lukas Dryja explained in a press release.
Watch some of the entries in its new video series below. For the full playlist, click here.
[videos via Format]
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