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Watch: How IKEA Actually Goes About Naming Its Diverse Range Of Products
By Mikelle Leow, 02 May 2017
Perhaps IKEA fans feel so attached to their products because each item has a unique identification. But what are the meanings behind those random IKEA names?
According to this video by Quartz, there are “rules” for the naming of IKEA products. With a catalog of about 12,000 products, the Swedish home solution company might have combed through entire books of baby names by now.
Watch the interesting video below and find out why your curtains are named “Matilda”.
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