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Top Typography Trends For 2017 That Designers Should Note
By Izza Sofia, 09 May 2017
Typography is a big player in digital web design and for good reason.
Almost half of a person’s day is spent looking at TV, smartphones, tablets, video game systems, and other gadgets. As a result, digital typography is such an important concept to remember when developing your brand’s online user interface.
From artistic design to channeling the user journey, Inkoniq has summed up several important typography trends of 2017 you need to know.
“Custom typefaces create the same effect as a creative type and strengthen the brand identity.”
Looking back to when Apple released its sans-serif typeface ‘San Francisco’, the world slowly began to notice this direction towards brand-specific typefaces being pursued by other tech giants. Having a personalized, enjoyable typeface can go a long way in building company reputation, as well as garner favor for the brand among consumers.
“Text size can help you bring drama to your design and influence user opinion at the same time.”
When it comes to displaying words on a computer screen, one of the more highly discussed topics is how and why size comes into play. Bigger sized fonts can help convey a powerful message in a way that doesn’t seem overly repulsive for consumers to view. On the other hand, smaller texts allow your brand to better display a highlighted product or service so that the focus is visually set. Spend time with your marketing team and see which type will fit best with the brand image you are trying to present.
“In responsive typography, the font size, spacing, and layout together create an aesthetic text setting for each viewport. It uses style variations, indent paragraphs, and whitespaces to separate sections.”
To maintain good responsive design practices, you must consider how a font looks on diverse list of devices including smartphones, tablets, laptops, etc. Your brand’s typeface must be able to shrink and grow accordingly to screens’ dimensions. If it isn’t responsive, then users will have a hard time reading what content is on your web page.
Continue reading more about 2017’s top typography trends, including overlays, geometric fonts, as well as mixing and matching typefaces, here.
[via Inkoniq, image via Shutterstock]
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