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Gap’s Latest Ad Campaign Ditches Models For Real People To Celebrate Diversity
By Izza Sofia, 11 May 2017
Fashion retailer Gap and agency Untitled Worldwide ditched professional models to showcase “real” people in the brand’s recently launched summer ad campaign.
Titled ‘I Am Gap’, the creative team scoured the streets to find a diverse set of people to pose for the Gap’s promotions. Gap’s brand mission is to illustrate what the classic American summer means to different people—and, of course, how its clothes fit into those ideas.
The ads feature individuals from different backgrounds, including a cowboy, a Los Angeles hipster and a woman in a hijab to name a few. The campaign aims to showcase diversity and simplicity, which the fashion industry in general is struggling to do.
Take a look at some of the ads below or head to Adweek to view more.
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